“Take risks, nothing can substitute experience.”
With a robust e-commerce background, Alexandra has consistently exceeded expectations by driving the growth of both new and existing businesses, seizing opportunities to maximize performance and deliver outstanding results:
2024 in Review
$11M+ total revenue account base with 27+ accounts in new Baby division • Achieved 63% growth in Household Essentials • Helped to deliver +101% to Plan for Flash Deals • Advocated for participation in advertising and site visibility projects as growth levers
2023 in Review
190% category growth • 49% revenue increase and 83% key item penetration for category-specific marketing campaigns • Launched a top laundry brand in Walmart stores • Contributed to the success of Walmart’s largest sales event of the summer season, collectively achieving +19% to Plan
2022 in Review
35% category growth • 306% increase in sales for most successful account • Recognized in Q2 2022 for best-in-class service to the customer • Helped to launch 7 new accounts in Household Essentials • Exceeded growth KPI’s such as expedited shipping, pricing, and item transactibility
2021 in Review
92% category growth • brand and item procurement focused specifically on Household Essentials • Expanded brand-direct relationships in Consumables with eco-friendly brand messaging • Acted as a subject matter expert for site-wide marketing campaigns and events
2020 in Review
Launch of two key accounts within Jewelry • 22% increase in shipped units on e-commerce platforms • Created virtual lookbooks and showroom presentations for three brands
2019 in Review
168% increase in e-commerce partnerships in Accesories • 23% increase in department store businesses • 47% increase in specialty store businesses • 17% category growth • Exposure to multi-line showroom
2018 in Review
120% increase in subscription-based partnerships • 132% increase in new brand launches • Editorial photography and marketing campaign ownership for all e-commerce accounts • Showroom merchandising for all product
Customer Service • Merchandising • Trend Analysis • Marketing • Leadership • Philanthropy