Alexandra is a dynamic sales and marketing professional with a proven track record in driving brand growth, leading high-performing teams, and spearheading innovative strategies.
Background
As a graduate of a world-class fashion merchandising program in 2013, Alexandra had set her sights high on professional development at the very start of her career. As a Buyer, she managed a multi-million dollar portfolio, which expanded from handbags only in 2014 — to men’s bags, luggage, accessories, and jewelry by 2017. Learning new categories of business kickstarted her retail journey; her curiosity did not stop there.
In wholesale, she oversaw major partnerships such as Amazon (1P, 3P and AMS Marketing), Zappos, Stitch Fix, HSN, QVC, Nordstrom, Dillard’s, Von Maur, Lord & Taylor, and Zulily. She managed the entire specialty division of 100+ accounts, encompassing all U.S. territories, and select international and military accounts. It became obvious that in building new relationships, Alexandra had no limits.
As a Strategic Account Manager, Alexandra was the first in her role to build the team significantly — she constructed the framework of what would become the strategic approach to the business, delivering outstanding results. In 2021, her team exceeded the FY22 Plan and unlocked new categories of the business that were historically indiscoverable. Brand-direct partnerships are the foundation of her business, but elevating all categories of business continues to be her highest strength. At Walmart, Alexandra’s contributions at the start of her journey were essential to the team’s success.
Senior Strategic Account Manager
Household Essentials, Baby Consumables
Strategic Account Manager
Food
May 2021 - Present
Senior eCommerce Account Executive
eCommerce Account Executive
Handbags and Jewelry
2017 - 2021
Buyer
Assistant Buyer
Merchandising Assistant
Handbags, Luggage and Jewelry
2014 - 2017
Sales Associate
Retail Management Intern
Women’s Contemporary Apparel
2013 - 2014
Bachelor of Science
SCHOOL OF FASHION
Fashion Merchandising
Marketing Minor
2009 - 2013
The Account Manager role blends artfulness and analytics in a way that best compliments Alexandra’s personality and natural skill set.
For the past 10+ years, she has used entrepreneurial solutions for business challenges at hand, while creatively executing brand strategy.
In the last three years, she has expanded further into managing new product categories in CPG, and in 2025, Alexandra hopes to become a mentor in the e-commerce industry. Her belief is that in order to create something incredible, we must explore new paths together.
Testimonials
“While this year by design was unconventional, Alex rose to the challenge and did it with grace and vigor that helped deliver our stretch plan. “
— a current manager
“Alex’s transparency and focus on the ongoing changing needs of the business is an asset to everyone who has the good fortune to work alongside her.”
— a previous customer
“Alexandra is proactive with future opportunities. This demonstrates her continuous drive to better herself and apply her knowledge in running businesses.”
— a previous customer
“Alex’s ability to work independently while contributing to the team was pivotal in our success.”
— a previous counterpart